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Research papers

The phoenix rises from the ashes

This paper describes a major research programme undertaken by BISCUITERIE NANTAISE and BURKE MARKETING. It’s primary objective was to develop a modified mix for BN biscuit that would stop declining sales, and rebuild share and volume. Objectives...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Gilles Hustaix, Carmin Alberti, François Gaschignard
September 1, 1990
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Citation

Hustaix, Alberti and Gaschignard (1990a, September 01). The phoenix rises from the ashes. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-phoenix-rises-from-the-ashes